Welcome to another vibrant episode of Leaders Talk. In this show, we invite entrepreneurs, budding entrepreneurs, CXOs to know their stories of entrepreneurship, struggles, challenges, opportunities and growth. We share this story with all the young entrepreneurs so that they may learn from their experiences and smoothen their way forward. If some people are looking for jobs, we also ask our guests about the openings in their respective companies.
We have Sapna Jain, Managing Director of Wisdom Cinearts with us in the current episode. Wisdom Cine Arts Private Limited is a complete Audio-Visual Production House. They create concepts according to their clients for digital films, TV ads, corporate videos etc. Basically this company caters to the video films related requirements of the market.
One of the major challenges in the industry that Sapna Jain faces is to find the right people as producers. Many producers have big dreams initially and they come with bigger plans, however at the time of implementation all the planning vanishes up and the practical approach becomes very different.
According to Sapna, the creation or production of a film or show is not a big task. The major part lies in the marketing of that particular film and the release of the same as without the release it would not make any sense.
Another challenge that Sapna faces is the commercial angle for the film. People desire to see the cream quality but do not keep much budget for this. They look forward to cheaper tasks with the best output, which is not quite viable in this media industry. Best quality is being compared to the lower quality rates, which is extremely unjust, impractical and unsustainable. It is a general saying that ‘Cheap can Never be the best’.
Sapna Jain started this company Wisdom Cine Arts (P) Ltd. in the year 2012. Before this, she used to do creative writing of ad-films, TV-shows as a freelancer for some companies. She was never interested to do any job. She always wanted to have her own identity. She has the approach to find bigger works and then search for the resources. She never stopped because of financial challenges or resources’ constraints. She focuses on output first and then plans accordingly.
In these 7 years, Sapna has gained more self-confidence. She feels like a Winner, whenever she wins any challenge. She always plans well and thinks of following the right approach according to the market. She invests in the fields where the returns is more. Sapna is of the view that if you deliver good to your customer, he would be happy and would refer you to various other clients too. This way the growth will be tremendous and you get more work through referrals too.
Wisdom Cine Arts is a Parent company and Sapna Jain has brought and still has plans to bring several brands beneath it. Sapna Jain came up with a concept of delivering post-production services for all the film makers/ production houses and created one more company in the name of WCA Post Studio. This made all the competitors her clients. For the writing work, she has created WCA Web channel to service the web-clients. She has the vision and plans to come up with the OTT platform in the coming up years.
For the budding entrepreneurs and start-ups, Sapna advises not to take hasty steps in the beginning. They should keep patience and move slowly and steadily. They should never be afraid of challenges and keep moving ahead without quitting. Trust and have faith in yourself along with consistency.
Sapna Jain also advises to the job-seekers that they should shed their ego and grab the opportunities. People seek success and want to achieve very quickly and for this, you need to keep doing your efforts continually. They should focus on identifying their skills and continue polishing it.
In the next 5 years from now, by the year 2025, Sapna Jain wishes to come up with 3-4 new ventures focusing on different specialties. We wish her all the best for her future endeavors.
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