Everyone needs a makeover time-to-time, so as out TV channels. Likewise, Sony SAB turns orange and launched its new brand identity. Yes, Sony SAB recently unveils its new logo which looks more refreshing and is re-energised. The channel is about light-hearted shows.
With the new avatar, the channel will see a new lineup of comedy shows, packed with a lot of humour and good stories. The new logo looks vibrant and aimed at providing an enriching and revitalised visual experience to its audiences.
Not only this, the new brand expression underlined the channels’ conviction, it reads, ‘If you are not laughing, you are not living’. The new SAB encompasses new logo, tagline, brand films and new shows which promised a lot of entertainment and make SAB the comedy icon of India.
Now, talking about the new logo which features happy and vibrant colours including bright orange, vibrant yellow and little oomph in the purple. Bollywood actor Varun Dhawa has been roped in as a Happiness Ambassador for SAB. With it channel promises of Haste Raho India.
The channel is being driven by a line of shows to entertain you and loaded with fresh flavours of comedy while keeping the core of the content intact. The show includes, recently launched ‘Sajjan Re Phir Jhoot Mat Bolo’ along with the upcoming line up shows like ‘TV, Biwi Aur Main’, Tenali Rama’, ‘Shankar Jay Kishan- 3 in 1’ and ‘Aadat Se Majboor’.
So sab ke liye, ‘SAB’ have many things in store. So keeping watching and laughing with Sony Sab. Haste Raho India!
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